Multi-brand operation strategy-A case study of D sporting company

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === Through the brand positioning, and effective brand acquisitions, it leads to business strategy of the development of multi brands, the expansion of the global brand management, and further enhancing the brand equity of D company....

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Main Authors:	HSU, CHIA-CHUN, 許嘉君
Other Authors:	WANG, YU-BING
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/vsefkf

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spelling	ndltd-TW-105FCU014570312019-05-15T23:17:18Z http://ndltd.ncl.edu.tw/handle/vsefkf Multi-brand operation strategy-A case study of D sporting company 多品牌之經營策略-以體育用品D公司為例。 HSU, CHIA-CHUN 許嘉君碩士逢甲大學經營管理碩士在職專班 105 Through the brand positioning, and effective brand acquisitions, it leads to business strategy of the development of multi brands, the expansion of the global brand management, and further enhancing the brand equity of D company. WANG, YU-BING 王郁彬 2017 學位論文 ; thesis 65 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === Through the brand positioning, and effective brand acquisitions, it leads to business strategy of the development of multi brands, the expansion of the global brand management, and further enhancing the brand equity of D company.
author2	WANG, YU-BING
author_facet	WANG, YU-BING HSU, CHIA-CHUN 許嘉君
author	HSU, CHIA-CHUN 許嘉君
spellingShingle	HSU, CHIA-CHUN 許嘉君 Multi-brand operation strategy-A case study of D sporting company
author_sort	HSU, CHIA-CHUN
title	Multi-brand operation strategy-A case study of D sporting company
title_short	Multi-brand operation strategy-A case study of D sporting company
title_full	Multi-brand operation strategy-A case study of D sporting company
title_fullStr	Multi-brand operation strategy-A case study of D sporting company
title_full_unstemmed	Multi-brand operation strategy-A case study of D sporting company
title_sort	multi-brand operation strategy-a case study of d sporting company
publishDate	2017
url	http://ndltd.ncl.edu.tw/handle/vsefkf
work_keys_str_mv	AT hsuchiachun multibrandoperationstrategyacasestudyofdsportingcompany AT xǔjiājūn multibrandoperationstrategyacasestudyofdsportingcompany AT hsuchiachun duōpǐnpáizhījīngyíngcèlüèyǐtǐyùyòngpǐndgōngsīwèilì AT xǔjiājūn duōpǐnpáizhījīngyíngcèlüèyǐtǐyùyòngpǐndgōngsīwèilì
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Multi-brand operation strategy-A case study of D sporting company

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