Traffic Demand Management Strategies for Large Shopping Malls-A Case Study of the Third Section of Taiwan Boulevard in Taichung City

• Main Authors: LEE,YA-CHEN, 李雅蓁
• Other Authors: YANG,ZONG-CHING
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/64c68c

碩士 === 逢甲大學 === 運輸科技與管理學系 === 105 === Located on the three section of Taiwan Boulevard, near the Shin Kong Mitsukoshi and the Top City department stores in Taichung city, slow speed lanes have been unable to handle attracted heavey traffic by the department store, holiday congestion become an existing traffic problem, traffic congestion represents decline in traffic performance, in addition to increasing people's travel time. Transportation Demand Management (TDM) is one of the major strategies adopted by major cities in the world today. It controls and manages the use of private transport by the demand side in order to improve the utilization rate of transit operators. Therefore, the aim of this paper will use logistic models to explore the feelings and related preferences of people with different travel characteristics and socioeconomic characteristics on different TDM program. Through revealed-preference (RP) and stated-preference (SP) questionnaire, the models will be used to provide suggestion for development of Taichung City, as well as plans for large shopping malls in terms of traffic management planning, for the purpose as reference of decision-making.