Exploring The Linkage Between Foreign Sponsor Brand and Local Sports Team on Sponsor’s Brand Equity
碩士 === 逢甲大學 === 企業管理學系 === 105 === There are several types of sponsorship campaigns, which includes sports, entertainment, causes, arts, festivals, fairs and annual events, associations and membership organizations. In 2016, global sponsorship spending amounted to 60.1 billion U.S. dollars, and is p...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69890819362185587637 |