The Effects of Customer’s Professional Knowledge, Company Brand Image, Perceived Value and Word of Mouth on Purchase Intention of Wedding Consultant Service

碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 105 === Taiwan’s wedding market is creating a trend. In recent years, domestic wedding consultancies have been on the increase. In order to expand their market, wedding industry operators should be aware if their customers’ wedding professional knowledge is sufficient...

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Bibliographic Details
Main Authors:	Li Shang Fang, 李尚峰
Other Authors:	施建彬
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/bg4vs5

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