A study of the Influence of Renquing and Face on Facebook Sharing Behavior - A Case Study of Da-Yeh University.

• Main Authors: CHEN, HSIN-YU, 陳欣妤
• Other Authors: Hong, Fu-Yuan
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/g8e6vx

碩士 === 大葉大學 === 教育專業發展研究所 === 105 === The study aimed to explore the current status and relationships among Face, Renquing and Facebook sharing behavior from college students with different backgrounds. In addition, the researcher explored the relevance and prediction of Face, Renquing and Facebook sharing behavior from college students with different backgrounds. Finally, the researcher explored how Face and Renquing could interpret about Facebook sharing behavior. This study collected questionnaires and takes 455 college students in Da-Yeh University. Face Scale, Renquing Scale and Facebook Sharing Behavior Scale were applied in this study. The data were analyzed by the t-test, Pearson product-moment correlation, and stepwise regression analysis. The results of the study were as follows: (a) There were significant differences in behavior of the college students with different background variables. (b) There were significant positive correlations in Face, Renquing and Facebook Sharing Behavior. (c) Renquing could significantly predict Face. (d) Face and Renquing could significantly predict Facebook Sharing Behavior. The suggestions for parents, school, and future researchers were made according to the results in the study.