A Study on lnfluence of Bicycle's Brand Image on Purchase Intention－Product Involvement as the Moderator Variable
碩士 === 大葉大學 === 運動健康管理學系 === 105 === The study aims to explore the influence of the brand image of the bicycle on the purchase intention of consumers and discover the moderating effects of product involvement. The samples of this study were collected from the people who have the experience of buying...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xcgfqm |