Effects of Tourism Perceived Value and Experience Satisfaction on Quality of Life among Elderly Tourists

• Main Authors: CHEN,YUN-XIAN, 陳芸賢
• Other Authors: LEE,CHENG-JONG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/hf7za7

碩士 === 大葉大學 === 運動健康管理學系 === 105 === The improvement of quality of life of the elderly is an important issue to which advanced countries around the world has attached importance. In general, the elderly’s level of acceptance of domestic and foreign tourism activities is extremely high. However, there are only a few studies in Taiwan investigating the relationship between elderly tourists’ participation in tourism activities and quality of life. Therefore, this study enrolled elderly tourists over the age of 55 as the subjects to investigate the relationship among three factors, tourism perceived value, experience satisfaction, and quality of life. This study conducted a questionnaire survey, and 387 valid questionnaires were returned. This study used structural equation modeling as the analysis tool. The research results showed that: (1) tourism perceived value has a positive effect on experience satisfaction; (2) experience satisfaction has a positive effect on quality of life of the elderly. Based on the research results above, tourism industry operators or relevant units are advised to further achieve the objective of improving quality of life of the elderly by improving tourism perceived value and increasing experience satisfaction during the planning of activities.