| Summary: | 碩士 === 大葉大學 === 資訊管理學系碩士班 === 105 === As people become increasingly active on the Internet, Online Learning has become a platform and a conduit for people to learn new knowledge. There are more and more Online Learning platform development. Based on the " Unified Theory of Acceptance an Use of Technology " (UTAUT), this study explores the effects of Performance Expectancy, Effort Expectancy, Social Influence, and Facilitation Conditions；Gender, Experience, Volatility, and Stickiness of the moderating effect , to understand the consumer Use Online Learning Intent key factors.
The results show that Performance Expectancy, Effort Expectancy, and Social Influence have a positive impact on the Use of Behavioral Intentions in Online Learning; and Effort Expectancy the relationship of Behavioral Intentions will be subject to Gender moderate. Facilitation Conditions have a positive effect on Online Learning Use Behavior. "Stickiness " moderating effect can not be supported, may be the object of study for the primary school senior students, the Internet time is limited, and the opportunities for autodidacticism, so the moderating effect of Stickiness is not significant. Provide operators as a reference for future Online Learning courses.
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