Online or Offline? The Key Factors Influence Consumers Purchase Intention for Travel
碩士 === 大葉大學 === 企業管理學系碩士班 === 105 === During the recent years, as the internet technology strongly impact humans daily life, there are more and more people gradually use internet instead of using other tools to deal many things. That is including like shopping online, making reservation...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w5pe62 |
| Summary: | 碩士 === 大葉大學 === 企業管理學系碩士班 === 105 === During the recent years, as the internet technology strongly impact humans daily life, there are more and more people gradually use internet instead of using other tools to deal many things. That is including like shopping online, making reservation online for restaurant or hotel. Especially, many consumers like to buy and booking tickets and seats for airline to travel which is seems prevailing today. Does booking online to buy ticket or hotel to travel service better than physical retailing store? It is the main purpose of this study trying to explore.
This research explores how consumers are influenced by internet and adopt the Online booking to travel. The research employs the Technology Acceptance Model (TAM) to examine factors affecting the consumer’s online purchase intention. There are four factors which is including Perceived Ease of use, Perceived usefulness; Convenience and Online trust influenced online purchase intention.
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