Study on the Key Items of Public-Private Partnership and Rural Tourism Planning by Using ANP Method - A Case Study of Jhongpu Area, Chiayi County

• Main Authors: CHEN, YONG-JU, 陳永炬
• Other Authors: LU, PING-CHIH
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/nu54xs

碩士 === 台灣首府大學 === 休閒管理學系碩士班 === 105 === In recent years, sightseeing trips in Taiwan have been transformed by the way of sightseeing for deep tourism, including intellectual, ecological, cultural, especially rural areas as the core of rural tourism. Rural tourism planning and promote the implementation both require the government to act as an administrative and investment, and to achieve the cooperation and cooperation of public and private cooperation. But what is the cooperation? Does it really be the driving force on it? This study takes this motive as the starting point. This paper takes the community planning, rural development and sightseeing of Jhongpu Area, Chiayi County as a case study, and through the relevant literature, the relevant assessment criteria are established into ANP (and AHP) questionnaire, and the expert questionnaire survey is carried out. In this paper, the "value dimension, ability surface and supply surface" of public value theory are used to establish the criteria layer for "key projects of public and private partnership and rural tourism planning". This paper then uses the literature analysis method to establish nine indicators of "local area economic development" in "rural tourism", nine indicators such as "clear common goal direction" in "public-private partnership". These indicators were established into ANP model, and then by the public authorities, private businesses and counseling groups and other three groups to fill out the questionnaire and analysis. By the limited results, the main conclusions of this paper are as follows. First, Chiayi County in the rural rural tourism in public and private cooperation and cooperation under the joint efforts of the current operation is very smooth. Second, this article using the ANP model to discuss "public and private cooperation and rural tourism planning key core project" is indeed a reasonable combination of these two aspects of analysis. In the ANP model, for the public and private sector, both the public and private businesses considered the "integration of local community resources" as the most important factor, the tutoring team focused on "a high degree of mutual participation". For rural tourism, business and private businesses are considered to be "the most important factor in integrating environmental resources", the tutoring team focuses on "district self-identity and participation".