A Study of New Documentary Film Marketing－The case of 「NO PUEDO VIVIR SIN TI」and「Gf・Bf」

• Main Authors: Hou, Wei-Chung, 侯惟中
• Other Authors: Dr.LIAO, YU-HUI
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/tabxx9

碩士 === 大漢技術學院 === 流通與行銷管理研究所 === 105 === The article aims to explore “New Documentary Film” developed under the background of “Taiwan New Cinema” and reviews cinema of Taiwan in the past few years, “NO PUEDO VIVIR SIN TI ” and “Gf*Bf” , discussed in a broad sense of marketing with non-commercial point of view. The two documentary films are compared to issues in three aspects of “one-parent family”, “vulnerable group” and “civic activity”. The research results are obtained from those issues. Considering the purpose of the research, the article adopts qualitative research of “Case Study” as the research method. All the files and information are analyzed in constructivism model and the conclusion is as the following: 1.Children from one-parent family won’t be less happier than any other people in the future. 2.Homosexuals have been protected in Taiwan, but their contingent workers’ rights and safety are not guaranteed. 3.New documentary film adopts the aesthetics of “documentary” and completely presents individual appeals and group movements of civic activities. 4.New documentary film is a social practice. Its film language can be used as the media and tool of marketing and the broad film marketing can be the support for the insufficient social education. Keyword: New Documentary Film, One-parent Family, Vulnerable Group, Civic Activity