A Study on Strategic Corporate Social Responsibility：The case of TSMC''s Green Supply Chain Management

• Main Authors: Chi-Min Chang, 張啟敏
• Other Authors: 吳正中
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/74328760284373874781

碩士 === 法鼓文理學院 === 社會企業與創新碩士學位學程 === 105 === As corporate social responsibility (CSR) has gradually become subject of public attention, the concept of CSR has also shifted from basic economical and social level towards a holistic perspective on environmental and governmental level. Within the 21st century’s business environment, CSR has become a key factor in building image for enterprises, enhancing corporate competency and managing long-term sustainability. In recent decades, as global warming caused climate change that again resulted in rapid worsening of the ecological environment and exhaustion of the global resources, the concern about environmental protection has become a world trend. When countries are committed to the development of a green energy industry today, corporations are urged to integrate environmental issues within their business strategy. How to implement CSR to achieve competitive advantage will be an important prerequisite for corporate’s long-term business sustainability. TSMC is the world''s largest professional semiconductor manufacturer and service provider. The top management is very much aware that the larger the corporate scale has become the deeper is its influence on the industry and the society, thus the goal of TSMC’s corporate social responsibility is to “make a better society." Since the establishment 27 years ago TSMC has focused on corporate governance, abiding by the law and morality, engaging in public welfare and environmental protection, caring for the earth. TSMC has further been committed to leading the establishment of green semiconductor industry supply chain, it has successfully partnered with all suppliers to ensure quality, environmental protection, human rights and to fulfill Corporate Social Responsibility. For three consecutive years TSMC has been nominated by The Dow Jones Sustainability Index (DJSI) as the first in industry leadership as well as recognized with highest score in the industry chain management. Through case study and analysis this research explores how TSMC promotes green supply chain management as the mainstay of Strategic Corporate Social Responsibility (SCSR). The fulfillment of TSMC’s commitment to corporate social responsibility builds the motivation and background of this research. The purpose of this study is to evaluate the effectiveness of TSMC''s strategic corporate social responsibility which is indispensable to the achievement of the corporate’s goal of long-term sustainability. This study is based on case study, which was conducted through research of literature, collection of case-related documents to the analysis of related personnel interview to draw the conclusions and form the recommendations.