A study of Visitor recreation experience, Tourism perceived value and ride satisfaction to Re-take Intention－Take a passenger ship in Penghu as an example

• Main Authors: Hong, Yu-Xin, 洪郁欣
• Other Authors: Chu, Jui-Yuan
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/umtk86

碩士 === 朝陽科技大學 === 休閒事業管理系 === 105 === 　　Passenger ships and Penghu are interdependent travel tools, while boosting domestic passenger fleet rates. To this end, the purpose of this study is to explore the impact of tourists' " Visitor recreation experience ", " Tourism perceived value " and " Ride satisfaction " on the " Re-take Intention " of passengers traveling to Penghu. 　　In this study, 500 questionnaires were sent to visitors from Penghu Tourism to Maong Port, and the recovery rate was 93%. The results show that the majority of sex boys, married the most, the age of 26 to 30 years old, the highest number of high school, the service industry for the most to the south for the most monthly income of 30001 ~ 4000 yuan up. The return analysis shows that the tourists 'recreation experience, the perceived value of tourism and the satisfaction degree have a significant positive effect on the multiplication intention, among which the tourists' recreational value, travel satisfaction value and ride satisfaction satisfaction are taken as the middle height. Take the highest degree of satisfaction with satisfaction. The results of the multivariate variance analysis show that the basic characteristics of the visitors are in the tourist recreation experience, the perceived value of tourism, the satisfaction of the ride, and the willingness to take the tourists. 　　This study proposes to enhance the passenger and beverage sector, restaurants, entertainment facilities related income, to further enhance the passenger equipment and income. Increase the domestic island off passenger cruise, so that visitors have a roundabout-like experience, and improve the other island's sightseeing effect. Increase passenger activity, to attract different tourists and then wish to ride.