An Empirical Study on the Determinants of the Number of Visitors for the Reservoir Scenic Areas in Taiwan

• Main Authors: TSAI,SHU-FEN, 蔡淑芬
• Other Authors: CHEN,CHIEN-HUNG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/74624467906232304597

碩士 === 朝陽科技大學 === 財務金融系 === 105 === The main purpose of this study is to investigate the factors affecting the changes in the number of tourists at various Reservoirs in Taiwan. This study selected 9 reservoirs, including Shimen Reservoir, Zengwen Reservoir, Wusanto Reservoir, Sun Moon Lake, Lantan Reservoir, Jianshan Reservoir, Hu-Tou Pei Reservoir, Chengcing Lake, and Longluantan Reservoir, as the research subjects, and used the number of typhoons, temperature, temperature difference, number of rainy days, non-holidays, and household disposable income per person in Taiwan as the independent variables to develop the regression model and investigate the effect of various independent variables on the changes in the number of tourists. The main conclusions are as follows: 1.Number of typhoons has a negative effect on the number of tourists at Jianshan Reservoir. Because typhoons tend to cause disasters or traffic interruption in mountainous area, tourists’ intention to pay a visit is reduced. 2.Temperature has a negative effect on the number of tourists at Shimen Reservoir and Sun Moon Lake. However, it has a positive effect on the number of tourists at Longluantan Reservoir. In general, the weather is more uncomfortable at higher temperature, and tourists’ intention to pay a visit is reduced. However, although Longluantan Reservoir is located in a hot area in the southern Taiwan, tourists mainly visit it to engage in indoor activities of natural ecology classroom. Therefore, the number of tourists is increased instead. 3.The number of rainy days has a negative effect on the number of tourists at Shimen Reservoir, Chengcing Lake, and Longluantan Reservoir, suggesting that the inconvenience caused by rainy days affects tourists’ intention to pay a visit. 4.Non-holidays have a negative effect on the number of tourists at Shimen Reservoir, Zengwen Reservoir, Sun Moon Lake, Wusanto Reservoir, Lantan Reservoir and Hu-Tou Pei Reservoir. Because tourists mainly pay visit the said reservoirs on holidays, if the number of non-holidays in a month is larger, the number of tourists will be reduced. 5.The household disposable income per person has a positive effect on the number of tourists at Shimen Reservoir, Wusanto Reservoir, Lantan Reservoir, Jianshan Reservoir and Chengcing Lake, suggesting that reservoir tourism is normal good. Because if the disposable income is increased, the need for leisure activities will be increased and general public will be willing to engage in tourism activities. However, the household disposable income per person has a negative effect on the number of tourists at Zengwen Reservoir, Hu-Tou Pei Reservoir and Longluantan Reservoir, suggesting that the reservoir tourism activities at these three reservoirs are inferior good. The increase in income and citizens’ tendency to engage in consumption at popular theme parks may decrease the number of tourists at these three reservoirs. The tourists at Sun Moon Lake are mainly international tourists. Therefore, the household disposable income per person in Taiwan does not have any effect on the number of tourists.