Research on the Systematic Development Framework of Co-creation Business Model

• Main Authors: Li, Hsiao-Chien, 李筱蒨
• Other Authors: Lin, Justin, J. Y.
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/sp8m9a

碩士 === 朝陽科技大學 === 企業管理系 === 105 === The trend of transformation economy is changing the relationship between enterprise and customers. Enterprise has to cooperate with customers to mutually develop co-creation odds in order to create sustainable business opportunities. For that purpose, enterprise has to rethink the meaning of resources and the pathways of obtaining resources, devote to the development of the co-creation and sharing process between shareholders, partners, employees and customers, and adopt and adapt iteratively to be able to transform from time to time. In order to construct a systematic co-creation business model development framework that can be used for reference and application, this research adopts qualitative research methodology by executing focus group interview method with semi-structured outlines, and invites 6 experts and practitioners in related fields to discuss about the structure of the business model. Further, a preliminary theoretical model is built up by using the grounded theory to encode and analyze the interview data. Then, by associating with the related literatures to develop the systematic development framework and steps for establishing a co-creation business model with the following five major value scopes: resource integration, value proposition, value creation, customers co-creation, and profit formula. Finally, this research applies the co-creation business model development framework and steps to plan a business model case study to confirm the application feasibility of the developed methodology. Co-creation business model emphasizes that business has to iterate frequently during business value delivering process to make co-creation experience more attractive, and to create values that exceed customers expectation and even brand-new values that surprise customers. Hopefully, the outcome of this research can help enterprises systematically develop their co-creation business model.