The Study of Behavioral Intention of Augmented Reality Application by Tour Guide - Based on the Theory of Reasoned Action
碩士 === 健行科技大學 === 國際企業經營系碩士在職專班 === 105 === The game APP of augmented reality, Pokemon GO, since its publication in July 2016, was not only popular in the mobile market, but also drove the utilization trend of the augmented reality in various industries, especially its application in tourism. The To...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5t8q77 |