The service quality and using satisfaction of credit cards: TC Bank as a case.

碩士 === 崇右技術學院 === 經營管理研究所 === 105 === The present research aimed to study the TC Bank customers’ satisfaction about credit cards and their perception of service quality. The questionnaire survey was adopted to analyze 385 samples. Ther results were: (a) average times costmors used credit cards per m...

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Bibliographic Details
Main Authors:	Meng-Lin, Wu, 吳孟霖
Other Authors:	Shean-Yuh, Lin Ph.D.
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/97951703262177923870

id	ndltd-TW-105CYIT0457014
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spelling	ndltd-TW-105CYIT04570142017-07-03T04:28:08Z http://ndltd.ncl.edu.tw/handle/97951703262177923870 The service quality and using satisfaction of credit cards: TC Bank as a case. 大眾銀行信用卡服務品質與滿意度之研究 Meng-Lin, Wu 吳孟霖碩士崇右技術學院經營管理研究所 105 The present research aimed to study the TC Bank customers’ satisfaction about credit cards and their perception of service quality. The questionnaire survey was adopted to analyze 385 samples. Ther results were: (a) average times costmors used credit cards per month was 1-3 times; (b)credit cards were used most offen in department stores and supermarkets; (c) aomut of consumption was most between NTD 1,001~3000 ; (d) main reasons to apply credit cards were due to personal needs; (e) COMBO cards were used most by customers. Finally, some suggestions were provided according to the result of the research. Shean-Yuh, Lin Ph.D. 林顯毓博士 2017 學位論文 ; thesis 72 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 崇右技術學院 === 經營管理研究所 === 105 === The present research aimed to study the TC Bank customers’ satisfaction about credit cards and their perception of service quality. The questionnaire survey was adopted to analyze 385 samples. Ther results were: (a) average times costmors used credit cards per month was 1-3 times; (b)credit cards were used most offen in department stores and supermarkets; (c) aomut of consumption was most between NTD 1,001~3000 ; (d) main reasons to apply credit cards were due to personal needs; (e) COMBO cards were used most by customers. Finally, some suggestions were provided according to the result of the research.
author2	Shean-Yuh, Lin Ph.D.
author_facet	Shean-Yuh, Lin Ph.D. Meng-Lin, Wu 吳孟霖
author	Meng-Lin, Wu 吳孟霖
spellingShingle	Meng-Lin, Wu 吳孟霖 The service quality and using satisfaction of credit cards: TC Bank as a case.
author_sort	Meng-Lin, Wu
title	The service quality and using satisfaction of credit cards: TC Bank as a case.
title_short	The service quality and using satisfaction of credit cards: TC Bank as a case.
title_full	The service quality and using satisfaction of credit cards: TC Bank as a case.
title_fullStr	The service quality and using satisfaction of credit cards: TC Bank as a case.
title_full_unstemmed	The service quality and using satisfaction of credit cards: TC Bank as a case.
title_sort	service quality and using satisfaction of credit cards: tc bank as a case.
publishDate	2017
url	http://ndltd.ncl.edu.tw/handle/97951703262177923870
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The service quality and using satisfaction of credit cards: TC Bank as a case.

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