The Visual Identity System for Taoyuan City Daxi Wood Art Ecomuseum

• Main Authors: Chien-Hui Tang, 唐千惠
• Other Authors: Kun-Fan Lin
• Format: Others
• Language: en_US
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/17574791828952440145

碩士 === 中原大學 === 文創設計碩士學位學程 === 105 === In recent years, aesthetics of life has become popular fields of research due to the establishment of cultural related regulations and the rise of creative economy. Local places start to pay attentions to their origin, inheritance, integration, transformation and the reinterpretation within the culture and industries, and bring a new Asian lifestyle. Through in-depth analysis and investigation, the meaning of culture has been represented, and history becomes vivacious stories and life footprints rather than a dull subject in class. It draws people closer to the land, allowing them to know more about their own culture. The study aims to remold the image of Daxi based on the local branding perspective by four main aspects, which are, mountain forest, river port, street house facade, and wood art. It also properly connects the tourism industry. Therefore, the town known for its wood art is carved with both rich cultural heritage and economic value. We hope that the results of the present study can serve as a reference for community development, sustainable management, and relevant academic research.