Mission Promotion and Sustainable Development of the Agricultural Social Enterprises in Taiwan：Business Model Analysis

• Main Authors: Yu-Szu Hui, 余思慧
• Other Authors: Wen-Chun Tsai
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/6x96q7

碩士 === 中原大學 === 企業管理研究所 === 105 === Social enterprise of Taiwan has, in recent years, become the development trend of start-up, while the development with social enterprise of Taiwan has, after statistics, mostly rooted within agricultural domain as its main-stream. And the diversification off agricultural domain has rendered the mission push of agricultural social enterprises to confront lot more complicated yet widespread dilemma of social needs, making itself in challenge of the objective to achieve sustainable development. Thus, this study would, how to carry out breakthrough within dilemma, work to analyze and investigate: 1. innovation and design of business model with agricultural social enterprise; 2. how would innovation and design of business model have impacted the mission push of agricultural social enterprise; 3. how innovation and design of business model have impacted the sustainable development of agricultural social enterprise. This study has made use of in-depth interview and literature analysis, in combination of six respective factors as value proposition, business strategy, resource deployment, value network, revenue mechanism, and sustainable ability, to carry out three case studies on Rejoice Community, "I love Milk (Milk House)," and Mountain Lodge, and conduct investigation. Besides, it would, based on the categorized attributes of the case study according to the three different development models of agricultural social enterprise -- such as provision of agricultural service, platform of integrated sales, and experience of agricultural culture, to perform analysis of study results. For agricultural social enterprise to build up more effective business model, it would take mission as its core for push, which is a both difficult and complicated task. Besides, the power is most feeble if it is conducted through individual, and it must engross team-work cooperation before impact can be exerted. Besides, agricultural social enterprise can, aside from acting as a work platform, even be the cradle of incubation, and it further requires aspects as life, ritual, culture, and education, and other professional knowledge to perform resources integration in order to create sustainable development. The operation of agricultural social enterprise is considered as dynamic development, which will vary in according to changes of time, event, and human factors; it is why subsequent researchers can continue to follow and track down the scenarios of operation developments with regard to the three case studies done in this research.