| Summary: | 碩士 === 建國科技大學 === 創意生活應用設計研究所 === 105 === Abstract
Taoyuan is a modern city which connects to the global networks with reputation of Aerotropolis. The City is blessed with its convenient transportation network, natural geographical barrier, and many unique tourist attractions. Along with the enhancement of living standards, the development of the city is often inseparable with aesthetic. This study has been participating in a publication program of "The Beauty of Taoyuan-Artists Series" entrusted by Department of Cultural Affairs, Taoyuan. The program has investigated more than 300 Taoyuan artists and presented their best creative features, including the fields of ink painting, calligraphy/seal cutting, Western painting, plastic coloring, sculpture and craft, applied media and photography, etc. During the study period, the author of this study was stunned by the creative energy of these artists, and discovered that the same subject can be interpreted by different artists through their own emotions, thoughts and unique performance techniques and then manifest a variety of appearances. The emotions (joy, anger, sadness, and happiness) of these creators were visually presented in their works which touched and moved the audience.
In order to manifest the inherent profundity of Chinese culture, the Department of Cultural Affairs, Taoyuan actively develops Taoyuan as a hometown of ink painting recently. Therefore, the study aims to deeply explore the development and learning traces of Taoyuan artists specializing in the ink painting and calligraphy/seal cutting, their creative trajectories, as well as the perspicacity development of art commercialization. Five artists specializing in the ink painting and calligraphy/seal cutting are interviewed with a perspective of reception aesthetic in the study. The methods of document analysis and in-depth interview were applied to explore how these artists focus on the provision and dissemination for culture, art and aesthetics which become the cornerstone and nutrition of cultural and creative industries. The three purposes of this study are as follows: (1) to analyze the cultural soft power of Taoyuan by exploring the importance of artists specializing in ink painting and calligraphy/seal cutting to the development of Taoyuan’s art and culture; (b) to analyze the context of contemporary ink painting with the perspective of reception aesthetic (3) to assess the possibility of transforming contemporary arts into licensed commercial images.
This study was designed to explore two stages of the present situations for the licensed commercial image and art commercialization industries. The methods of document analysis was applied in the first stage to analyze the process of art inheritance, in terms of how to evolve, teach and share experience, and to construct a chronology database of artists. “Literature analysis” and “in-depth interview” were then employed in the second stage to observe and film artists. It provided descriptions on the contribution and present situations of contemporary arts and creations, and assessed the viable opportunities for the conversion of contemporary art into licensed commercial image. The research results are listed as the analysis and evidences of this study.
Overall, ink painting art is the soft power for the cultural infrastructure in Taoyuan City. It is a carrier to solidify the humanistic depth of Taoyuan and inherit the mission for prolonging Taoyuan art. This study aims to analyze the modern trends of art commercialization, which was expected to bring more links to the construction of Taoyuan culture and achieve a grandiose "The Beauty of Taoyuan."
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