Explorative Research of the Relationship between Service Failure on Customer’s perceived Equality, trust and Purchase Intention: The Case of the SAMSUNG Note 7

碩士 === 正修科技大學 === 經營管理研究所 === 105 === The purpose of this study is to explore the trust effect among the perceived equity and repurchase intention of service failure after compensating remedy for Samsung Note7 battery explosion event. 200 effect questionnaires was conducted and further 3 interview w...

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Bibliographic Details
Main Authors:	TSAI,MING-JUI, 蔡明叡
Other Authors:	WU,TAI-JU
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/23s9gr

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spelling	ndltd-TW-105CSU004570152018-04-19T04:23:44Z http://ndltd.ncl.edu.tw/handle/23s9gr Explorative Research of the Relationship between Service Failure on Customer’s perceived Equality, trust and Purchase Intention: The Case of the SAMSUNG Note 7 服務失誤對顧客的知覺公平、信任與購買意願探索性研究以韓國三星Note7為例 TSAI,MING-JUI 蔡明叡碩士正修科技大學經營管理研究所 105 The purpose of this study is to explore the trust effect among the perceived equity and repurchase intention of service failure after compensating remedy for Samsung Note7 battery explosion event. 200 effect questionnaires was conducted and further 3 interview were followed to explore the remedy initiatives influence on relationship among trust, perceived equity and repurchase intention. The result shows remedy initiatives will compensate the perceived fairness, and further positively significantly influence trust for SAMSUNG brand and repurchase intention. WU,TAI-JU 吳岱儒 2017 學位論文 ; thesis 100 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 正修科技大學 === 經營管理研究所 === 105 === The purpose of this study is to explore the trust effect among the perceived equity and repurchase intention of service failure after compensating remedy for Samsung Note7 battery explosion event. 200 effect questionnaires was conducted and further 3 interview were followed to explore the remedy initiatives influence on relationship among trust, perceived equity and repurchase intention. The result shows remedy initiatives will compensate the perceived fairness, and further positively significantly influence trust for SAMSUNG brand and repurchase intention.
author2	WU,TAI-JU
author_facet	WU,TAI-JU TSAI,MING-JUI 蔡明叡
author	TSAI,MING-JUI 蔡明叡
spellingShingle	TSAI,MING-JUI 蔡明叡 Explorative Research of the Relationship between Service Failure on Customer’s perceived Equality, trust and Purchase Intention: The Case of the SAMSUNG Note 7
author_sort	TSAI,MING-JUI
title	Explorative Research of the Relationship between Service Failure on Customer’s perceived Equality, trust and Purchase Intention: The Case of the SAMSUNG Note 7
title_short	Explorative Research of the Relationship between Service Failure on Customer’s perceived Equality, trust and Purchase Intention: The Case of the SAMSUNG Note 7
title_full	Explorative Research of the Relationship between Service Failure on Customer’s perceived Equality, trust and Purchase Intention: The Case of the SAMSUNG Note 7
title_fullStr	Explorative Research of the Relationship between Service Failure on Customer’s perceived Equality, trust and Purchase Intention: The Case of the SAMSUNG Note 7
title_full_unstemmed	Explorative Research of the Relationship between Service Failure on Customer’s perceived Equality, trust and Purchase Intention: The Case of the SAMSUNG Note 7
title_sort	explorative research of the relationship between service failure on customer’s perceived equality, trust and purchase intention: the case of the samsung note 7
publishDate	2017
url	http://ndltd.ncl.edu.tw/handle/23s9gr
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Explorative Research of the Relationship between Service Failure on Customer’s perceived Equality, trust and Purchase Intention: The Case of the SAMSUNG Note 7

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