Explorative Research of the Relationship between Service Failure on Customer’s perceived Equality, trust and Purchase Intention: The Case of the SAMSUNG Note 7
碩士 === 正修科技大學 === 經營管理研究所 === 105 === The purpose of this study is to explore the trust effect among the perceived equity and repurchase intention of service failure after compensating remedy for Samsung Note7 battery explosion event. 200 effect questionnaires was conducted and further 3 interview w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23s9gr |
| Summary: | 碩士 === 正修科技大學 === 經營管理研究所 === 105 === The purpose of this study is to explore the trust effect among the perceived equity and repurchase intention of service failure after compensating remedy for Samsung Note7 battery explosion event. 200 effect questionnaires was conducted and further 3 interview were followed to explore the remedy initiatives influence on relationship among trust, perceived equity and repurchase intention.
The result shows remedy initiatives will compensate the perceived fairness, and further positively significantly influence trust for SAMSUNG brand and repurchase intention.
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