The Study of Service Quality, Brand Image, Consumer Willingness and Consumer Satisfaction for the Third-Party Payment Platform

碩士 === 正修科技大學 === 金融管理研究所 === 105 === With the vigorous development of e-commerce, the transactions of online shopping have been increasingly diversified. The rise of the third-party payment even has a significant influence on human beings. Third-party payment platform to make online shopping mo...

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Bibliographic Details
Main Authors: ZHANG, YI-ZHEN, 張宜蓁
Other Authors: LEE, PEI-EN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/jpmbsg