Quality of the e-servicescape and consumer purchase intention of online heavy and light users

碩士 === 中山醫學大學 === 健康餐飲暨產業管理學系碩士班 === 105 === As the Internet has developed, more and more people have tended to perform their shopping online. Online shopping is not only convenient but also easy to perform. According to Taiwan’s National Development Council (NDC), in 2015, the average amount spent...

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Bibliographic Details
Main Authors: Cheng-Shang Yu, 程上瑜
Other Authors: 鄧旭茹
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/a7n4h5