| Summary: | 碩士 === 嘉南藥理大學 === 醫務管理系 === 105 === The non-prescription drug (over-the-counter drug, OTC) market expenditure costs more than 9.4 billion of dollars a year in Taiwan. Painkillers were taken more than 100 million annually. This phenomenon reflected the OTC was used excessively. KAB theory was firstly conducted by Allport in 1935, which referred to knowledge, attitude and behavior were mutual influenced. Knowledge will affect people’s attitude, then the behavior. The aim of this study was based on KAB theory to explore the citizen's opinions of OTC.
Citizens from Chiayi and Tainan area in Taiwan participated in this cross-sectional study. Demographics, knowledge, attitude and medication behavior of OTC were included in questionnaire. The relationship among knowledge, attitude and behavior of OTC was investigated. The results showed that people who are female, under 66 years, living in Tainan City, possessed of higher education or higher income have more correct knowledge of OTC. Attitude was a complete mediator between knowledge and behavior of OTC. Citizen who had higher knowledge of OTC would have more positive attitude, and the medication behaviors of OTC was more correct. Thus, medical institutes, local social educational center and Ministry of Health and Welfare could design teaching material and educational propaganda to promote cognition of OTC, correct concept and adequate medication behaviors according to gender, age, residence, education level and income of citizen. Hence, we can not only avoid wasting medical expenses but promote the safety of medicine and self-health.
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