| Summary: | 碩士 === 嘉南藥理大學 === 觀光事業管理系 === 105 === In recent years, due to the development of Internet and technology, the number of Internet users has increased significantly, and the use of social media marketing has been on notion of new trend. During the process of reinforcing the traditional marketing campaigns, if an enterprise adopts Internet marketing as auxiliary means of social media marketing, the enterprise could be quite beneficial on it. The Taiwan tourism industry market is booming these years, and the 2017 tourism policies include the “Tourism 2010: Taiwan Sustainable Tourism Development Strategy” for the purposes of “bringing forth new ideas for sustainable development and creating the real estate happiness industry” and “diversifying development and creating added value of tourism”. Through five development strategies of “opening up diverse markets, promoting national tourism, guiding industrial transformation, developing intelligent tourism and popularizing experience tourism”, it is expected that Taiwan’s unique strengths in the real estate industry can be utilized by means of integrating tourism resources so as to bring production value from tourism and to enhance social force, employability and international competitiveness. In the new era of mobile technology, cloud system and social media, also the tourism industry has come to the age of transformation. How to effectively integrate information tools, these combine with hot-springs, ecological and cultural tourism can help many aboriginal villages and towns to develop creative tourism.
Aboriginal villages and towns have the important tourism resources--"hot springs". With high-quality hot springs, the aboriginal villages and towns have good elements and requirements for the development of tourism. The resource of hot springs has been used by the aborigines since ancient times, and it is also a resource with the historical and cultural background. By linking the resources with local developed tourist areas, where have highly potential of boosting Jinfeng Townships’ tourism development and economic prosperity.
This research intends to use the characteristics of scientific and technological convenience with the combination of the local tourism resources and environment. Additionally, the application of literature collection and field survey as the research methods, by using the systems (tourist spots automated voice guiding system, a tour planning and design platform, and a touch screen panel of attractions guiding machine system) incorporate with boosting Facebook fan page post, the system users and tourists can fully grasp the local information. And finally SWOT and strategy combination are adopted for cross simulation analysis. Based on the principle of taking full advantages, grasping opportunities, overcoming threats and making up for weaknesses, matched strategies are discussed and drawn up to achieve the goal of aboriginal hot-spring tourist areas via Internet marketing.
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