The Relationship Between Tourism Motivation and Experiential Value-A case study of Jioufen Old Street Travelers

• Main Authors: CHEN,PING-HUA, 陳炳華
• Other Authors: LAN,CHEN-HUI
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/hk2w8q

碩士 === 經國管理暨健康學院 === 健康產業管理研究所 === 105 === The research focuses on the differences and the correlations of traveling motivation and travel experience value among various types of tourists. To draw example from the Jiufen Old Street, the research had conducted questionnaire approach and released a total 500 questionnaires, with receiving 466 valid ones back at the end. The materials were analyzed by descriptive statistics, Independent-Sample t Test, One way ANOVA and Pearson Product-Moment Correlation Coefficient, and the research conclusions were as following: 1.The travelers’ tour intention shows high satisfaction extremely on the motivation under cultural exploration of Jiufen Old Street. 2.The travelers’ experience survey shows high satisfaction extremely on the evaluation of visitation at Jiufen Old Street. 3.The result has shown significant differences in “Leisure relaxation”, “Cultural knowledge motivation” and “Social motivation” among respondents various from different Ages, Marital status, Occupations, urrent residences and Choices of transportation. 4.The result has shown significant differences in “Service superiority” among respondents of different genders; and the result has shown significant differences in ”Travel value”, “Rate-of-return” and “Travel experience value” among respondents of different current residence. 5.Most aspects of the traveling motivation and the travel experience value are shown positive correlation. In conclusion, as the result mentioned above, the research has offered modifications as references for the relevant authority and future academic research.