Research on the Business Strategy of Real Estate Companies Business Model

• Main Authors: WENG, LI-LING, 翁俐玲
• Other Authors: 鄭明安
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/75324651462514820899

碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 105 === Abstract Taiwan’s home-ownership rate is up to 87%, which means out of 100 ownership, up to 87 of them demands real estate management. To reduce the time and the transaction costs, matching-services, negotiations between the buyers and sellers or lease both sides, one can easily use the internet platform as the medium to buy and sell properties on their own, drastically decreased the time cost, and has made the transaction a lot more transparent. This has made real estate agents starting diversification to change in simple business models, providing strategies on property management, asset-to-liability management ,loan and tax management, housing information, urban renewal plan estimations, conjoined buildings businesses, planning on testamentary trust or other types of trust funds, and even services on remodeling properties, etc., all using professional knowledge and consultation to fulfill customers in all levels of needs, in addition on reducing any potential risks in property management. Background and motivation 1. Real estate agencies' business models analysis. 2. customer segment’s value proposition analysis. 3. real estate wealth management consultation and business models. This study analyzed three different real estate agencies’ business model: 1. How real estate agencies deffectively integrate sources. 2. How real estate agents create customer value. 3. How real estate agents get in new business models