| Summary: | 碩士 === 中華大學 === 科技管理學系 === 105 === In the past the process of economic development in Taiwan, real estate has always been known as the locomotive industry. Furthermore, the development of real estate has been played an important position. Recently, in the current financial influence government policy (tightening) policies and premises policy, real estate business less than before, test for surviving. In the past, there were much related research, but most of all are studied in specific aspects. In this study, a system dynamics point of view for marketing to new diversification of construction company willingness is constructed from comprehensive analysis. We investigate it detailed in three aspects of profit, stress, management performance and then integrate all elements to causal feedback loop diagram, by mutual authentication between various factors. In this study, houses quality, ability to buy houses, nice place is considered as a key driver of profit, and administrative and selling cost, bank rate, floor area ratio, Integrated Housing and Land Taxation System is considered as a key driver of stress. To enhance marketing and selling capability, financial management, cost management, able to be used for management performance, besides plentiful experience is considered as a key driver of management performance. The results and suggestions of this study can be used as a reference for related program.
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