| Summary: | 碩士 === 中華科技大學 === 航空運輸研究所 === 105 === The objects of this study are primary students who have traveled in the past. The sampling is focused on the middle and high grade students of the Tongmen primary school in Hsinchu City。The reseach method is 「Questionnaire Approach」. The purpose of this study: First, to understand 「Student statistical variables」 , 「Students travel abroad behavior」, 「Students travel abroad leisure involving」, 「Students travel aboard itinerary Experiential Value」and 「Students travel aboard Experiential Value by plane」 Second, to analyze the relative relationship between 「Students statistical variables」 and 「Students travel abroad leisure involving」Third, to analyze the relative relationship between 「Students travel abroad behavior」and「Students travel abroad leisure involving」
Fourth, to analyze the relative relationship between 「Student statistical variables」and 「Students travel aboard itinerary Experiential Value」
Fifth, to analyze the relative relationship between 「Students travel abroad behavior」and 「Students travel aboard itinerary Experiential Value」
Sixth, to analyze the relative relationship between 「Students statistical variables」and 「Students travel aboard Experiential Value by plane」
Seventh, to analyze the relative relationship between 「Students travel abroad behavior」and 「Students travel aboard Experiential Value」
Eighth, to analyze the relative relationship between 「Students travel abroad leisure involving」and 「Students travel aboard itinerary Experiential Value」Ninth, to analyze the relative relationship between 「Students travel abroad leisure involving」and 「Students travel aboard Experiential Value by plane 」In this study,「Students travel aboard itinerary Experiential Value」 is according to the values of 「Efficiency」, 「Beauty」, 「Excellence」 and 「Escape from the reality」 ,which Mathwick (2001) developed.「Students travel aboard Experiential Value by plane」 is focused on the aspects of 「Environmental landscape」, 「Recreation」, 「Security」 and 「Service」. 「Students travel abroad leisure involving」 adopts the concept of Pigram and McIntyre (1992) ,which defines and categorizes products by aspects of 「Attraction」, 「Self-Expression」 and 「Centralization」.Study method is 「Sampling method」。 A total of 500 valid questionnaires were used in this study. The results show that：There is no significant correlation between 「Student statistical variables and Students travel abroad behavior」and 「Students travel abroad leisure involving 、 Students travel aboard itinerary Experiential Value and Students travel aboard Experiential Value by plane 」There was positive correlation between 「Students travel abroad leisure involving」and 「Students travel aboard itinerary Experiential Value 」There was positive correlation between 「Students travel abroad leisure involving」and 「Students travel aboard Experiential Value by plane 」
|
|---|
