| Summary: | 碩士 === 中華科技大學 === 航空運輸研究所 === 105 === Recently, the travel incentive program as a tool for enterprises is something that to motivate an individual to perform an action. Travel incentive programs are particularly used in business, such as direct sales business, real estate business, automobile business and insurance / finance business, as a formal scheme to promote and encourage employees. Therefore, this paper based on the case study of Cathay Life Company which initiated 3 different specific groups of travel incentive programs – there are oversea travel incentive program, domestic travel incentive program as well as unit travel incentive program per year for morale management purpose. An in-depth interview with above-mentioned 3 different specific groups as research method was adopted to collect data. The results provide a profile to understand the 3 different specific group of travel incentive programs really impact on employees’ approach in different ways
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