A Study of Customer Profitability Based on Customer Lifetime Value for an Online E-commerce Industry in India
碩士 === 長庚大學 === 商管專業學院 === 105 === E-commerce in India has turned out to be a game changer for the Indian economy with the expected valuation of approximately US$ 100 Billion by 2020. Lucrative Foreign direct investment (FDI) policies, stable political conditions, improved regulatory framework, prod...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j8w67p |