消費者對進口品牌偏好之研究-以KOHLER衛浴為例
碩士 === 國立中正大學 === 高階主管管理碩士在職專班 === 105 === When buying products, customers will be affected by the image, function, and price of the product. However, the key factors are the experience and recommendation by their friends. The factors which influenced customers’ purchase intention include product kn...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5nu7f7 |