| Summary: | 碩士 === 國立中正大學 === 勞工關係學系碩士在職專班 === 105 === This study mainly discusses the relationships among internal marketing, job engagement and proactive behavior, and uses the perceived organizational support as the moderator between job engagement and proactive behavior.
Based on the above research purpose and research hypotheses, this study uses the questionnaire survey method to collect data. A total of 243 valid questionnaires were collected. The statistical analysis methods of descriptive statistical analysis, confirmatory factor analysis, correlation analysis and regression analysis were used in the study.
In this study, hypotheses were tested by multiple regression analysis. The empirical results showed as follows.
1.The internal marketing has a significant positive impact on the job engagement.
2.The job engagement has a significant positive impact on the proactive behavior.
3.The internal marketing has a positive impact on the proactive behavior.
4.The job engagement has a partial mediating effect between internal marketing and proactive behavior.
5.The perceived organizational support has the moderating effect between the job engagement and proactive behavior.
Finally, based on the results of the study, the concrete conclusions and recommendations of this study are provided for the future study as references.
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