Participant’s Involvement, Benefit and Satisfaction in Water Activities—An example of Tainan Sihcao Boat House

• Main Authors: LU,KUAN-CHIH, 盧冠誌
• Other Authors: CHEN,YUNG-CHOU
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/qqgd2t

碩士 === 國立中正大學 === 運動競技系運動與休閒教育研究所 === 105 === Abstract This study focused on the relationships among involvement, leisure benefit and satisfaction of water activity. Subjects were recruited from the participants of the Sihcao Boat House in Tainan by convenient sampling during March and April of 2017. The study examined the relationships of involvement, leisure benefit and satisfaction, and the differences of involvement, leisure benefit and satisfaction by demographics. The study found, 1.There was no significant difference of involvement or leisure benefit by demographics. Participants of 31-40 years old and junior high school education level had higher satisfaction. 2.The “Self Expression” factor of involvement predicted leisure benefit best, followed by the “Centrality” factor. 3.The “Self Expression” factor of involvement positively predicted satisfaction best, followed by “Attraction”, and “Centrality” had a negative impact. 4.The “Social Benefit” of leisure benefit positively predicted satisfaction best, followed by “Psychological Benefit” and “Physiological Benefit” . The results indicated that most participants visited Sihcao Boat House for the first time. During the activities, the participants felt self-satisfaction and complement, released their daily pressures, experienced physiological, psychological and social satisfaction, and generally high satisfaction with the Sihcao Boat House. Most participants visited Sihcao Boat House in groups or being organized by schools. It suggests that Sihcao Boat House could cooperate with schools or student clubs, add more competitive elements in the activity, and increase the interaction between participants to raise customer satisfaction. More exposure of Sihcao Boat House and water activities may attract more potential customers. Key Words：Aqua Activities, Leisure Involvement, Benefit, Satisfaction, Canoe, Stand Up Paddle board