The Effect of Flow on In-Game Purchase Intention:The Moderating Variables of Game Involvement and Sense of Community

碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 105

Bibliographic Details
Main Authors: CHUANG, PI-JEN, 莊璧任
Other Authors: Su, Hung-Jen
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/e65zna

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