The Effect of Flow on In-Game Purchase Intention:The Moderating Variables of Game Involvement and Sense of Community
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 105
Main Authors: | CHUANG, PI-JEN, 莊璧任 |
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Other Authors: | Su, Hung-Jen |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/e65zna |
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