The Effect of Flow on In-Game Purchase Intention：The Moderating Variables of Game Involvement and Sense of Community

The Effect of Flow on In-Game Purchase Intention：The Moderating Variables of Game Involvement and Sense of Community

碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 105

Bibliographic Details
Main Authors: CHUANG, PI-JEN, 莊璧任
Other Authors: Su, Hung-Jen
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/e65zna
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spelling ndltd-TW-105CCU004020032019-05-15T23:10:11Z http://ndltd.ncl.edu.tw/handle/e65zna The Effect of Flow on In-Game Purchase Intention：The Moderating Variables of Game Involvement and Sense of Community 沉浸體驗對遊戲內購買之影響—以遊戲涉入和社群意識為干擾變數 CHUANG, PI-JEN 莊璧任 碩士 國立中正大學 企業管理系行銷管理研究所 105 Su, Hung-Jen 蘇宏仁 2017 學位論文 ; thesis 45 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 105
author2 Su, Hung-Jen
author_facet Su, Hung-Jen
CHUANG, PI-JEN
莊璧任
author CHUANG, PI-JEN
莊璧任
spellingShingle CHUANG, PI-JEN
莊璧任
The Effect of Flow on In-Game Purchase Intention：The Moderating Variables of Game Involvement and Sense of Community
author_sort CHUANG, PI-JEN
title The Effect of Flow on In-Game Purchase Intention：The Moderating Variables of Game Involvement and Sense of Community
title_short The Effect of Flow on In-Game Purchase Intention：The Moderating Variables of Game Involvement and Sense of Community
title_full The Effect of Flow on In-Game Purchase Intention：The Moderating Variables of Game Involvement and Sense of Community
title_fullStr The Effect of Flow on In-Game Purchase Intention：The Moderating Variables of Game Involvement and Sense of Community
title_full_unstemmed The Effect of Flow on In-Game Purchase Intention：The Moderating Variables of Game Involvement and Sense of Community
title_sort effect of flow on in-game purchase intention：the moderating variables of game involvement and sense of community
publishDate 2017
url http://ndltd.ncl.edu.tw/handle/e65zna
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