| Summary: | 碩士 === 國立中正大學 === 資訊管理系研究所 === 105 === As the game industry is booming, Massively Multiplayer Online Role-playing Games in Taiwan and around the world have a large number of players, the game industry is clearly in the world, have a huge business opportunities, and the future Considerable profit growth space, digital games seems to have become the general public's main entertainment. But also because this game trend popular in the world, game addiction has also been concerned about the relevant units in various countries. This study is based on the flow experiences of players and the psychological factors of players to explore the factors that affect the game addiction, proposing an integrated model for game addiction.
This research adopted the questionnaire survey, data for this study were collected from 962 MMORPGs players and used structural equation modeling to validate the influential relationship among the variables in the research model. The result of study indicated: (1) flow experience has positive impact on players’ habit and game addiction; (2) players’ habit has positive impact on game addiction; (3) Loneliness and Aggressive has positive impact on game addiction. The results of study on the aspect of academia and the aspect of management practice both had good implications.
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