| Summary: | 碩士 === 國立中正大學 === 勞工關係研究所 === 105 === In recent years, the study of internal marketing, exchange relationship and well-being have become one of the hottest issues worldwide. Companies began to emphasize the employees’ cognition on happiness and tried to build the happiness enterprise by planning suitable employee benefits.
The study is to explore the relationships among internal marketing, leader-member exchange, team-member exchange, and happiness. The research object is based on the first-line employees who have direct contact with the customer in the service industry. This study used paper questionnaire survey to collect data. To avoid the common method variance (CMV), the questionnaire is divided into two waves and collected 311 valid questionnaires in total. This study used hierarchical linear regression analysis as the main method to test the research hypotheses. We concluded that:
1.Internal marketing has a significantly positive effect on well-being.
2.Internal marketing has a significantly positive effect on both of leader-member exchange and team-member exchange.
3.Both of leader-member exchange and team-member exchange have significantly positive effects on internal marketing.
4.Leader-member exchange and team-member exchange are both no mediating effect on internal marketing and well-being, respectively.
5.Perceived organizational support doesn’t have moderating effects on both of leader-member exchange and team-member exchange with well-being.
Finally, based on research results, the concrete conclusions and suggestions will provide to enterprise practice and future study as references.
Keywords: Internal marketing, Leader-member exchange, Team-member exchange, Well-being, Perceived organizational support
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