A Study on User Satisfaction, Knowledge Sharing and Reuse in Virtual Communities: A Case Study of Facebook Users

• Main Authors: HOU, CHUAN-EN, 侯權恩
• Other Authors: HUANG, LIANG-CHIH
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/k5743b

碩士 === 國立中正大學 === 勞工關係研究所 === 105 === The purpose of the study is to explore the relationships among users’ satisfaction of virtual community, knowledge sharing and the behavior of reuse through Facebook users. In order to understand the relationships, the questionnaires were conducted to collect data and suitable statistical methods were used to analyze the data in the study. 400 questionnaires were distributed and 360 of them were valid. There is a 90% effective return rate. Main finding of the study are as follows. 1. Users’ satisfaction of virtual community affects users’ knowledge sharing. 2. Users’ satisfaction of virtual community promotes the behavior of reuse. 3. Knowledge sharing has a partially mediating effect between users’ satisfaction of virtual community and the behavior of reuse. In addition, the findings of the study show that under the premise that users are emotionally attached to knowledge sharing, users’ satisfaction of virtual community is to enhance the approval of knowledge sharing and the will of reuse, which good users possess. They also remind users to face the fact that users’ satisfaction is a key factor in the operation of virtual community and its possible effects.