An extended study for market reaction on big data implementation announcements

碩士 === 國立中正大學 === 企業管理系研究所 === 105 === The adoption of big data is turning into an imperative lesson for enterprises, which is able to exert a great influence on their inside and outside business environments. Managers desire to figure out the payoff of big data implementation (BDI) in that they hav...

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Bibliographic Details
Main Authors: LIN, PEI-JUN, 林佩均
Other Authors: HUANG,CHENG-KUEI
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/x7z5gb