| Summary: | 碩士 === 真理大學 === 休閒遊憩事業學系碩士班 === 105 === Abstract
Background: The National Development Council predicts Taiwan will become an ultra-aging society by 2025, when the proportion of the senior population rise to 14%. Facing the double crises of population aging and childless, the long-term care for the senior citizens will become a critical issue. Therefore, it is essential to conduct an in-depth study on the behavioral intention and selection factors of senior citizens to live in a retirement home.
Purpose: This study aimed to explore factors affecting seniors’ intentions and the important selection factors to them to reside in a retirement village.
Design/method: This research utilized a mixed method of quantitative and qualitative procedures. Three hundred and forty valid questionnaires have been collected via in-class surveys of Tainan and Kaohsiung Senior Citizens Learning Camps. In addition to quantitative research, this study also conducted focus group interviews with senior’s citizens and semi-structured interviews with one retirement village owner and the faculty representatives.
Results: Quantitative analysis results showed that attitude, subjective norm and perceived behavioral affect participants’ behavioral intention significantly. Among which, attitude presents the greatest impact. The higher the income, the greater the willingness to stay in the village, and can bear the risk of health management at the village. In addition, the most important selection factor to choose a retirement village is the brand image.
Conclusions: All hypotheses were found supportive. Based on the research results, the implication and recommendations to the government and retirement village owners are provided. For follow-up researchers, since the views of the elderly in different areas may be different, it is recommended to continuely conduct other studies to the older people who live in different counties and cities.
Keywords: Behavioral intention, Selection factors, Retirement Village, Senior citizens learning camp
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