Study on the Transformation Potential of Tourism Factory：A Case Study of Zuozhen Farmer Association

• Main Authors: CHEN,YAN-BO, 陳彥伯
• Other Authors: CHANG,KUO-WEI
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/h9t88m

碩士 === 真理大學 === 休閒遊憩事業學系碩士班 === 105 === Abstract Taiwan's traditional industries in the scientific and technological culture under the constant operation of the bottleneck. How to combine traditional technology, life creativity, aesthetic experience, history and culture, education and learning, leisure tourism, from the industrial economy to experience the economy, further transition to a tourist factory to meet the needs of modern consumers, it is already the subject. Zuozhen District is a population of five thousand population, but it is a variety of religious, fossil, natural ecology and Pingpu culture in a small town. Zuozhen District, although affected by the harsh environment, can cultivate a small area, but the development of a small variety of exquisite agriculture, supporting the Cretaceous, Chalkyana, dragon fruit, bamboo shoots, mango ... and other crops. Zuozhen farmers based on the above resources conditions, the real development of tourism factories. Therefore, this study explores the potential of Zuozhen farmers to transform into a sightseeing factory from the point of view of basic resource investigation, sightseeing factory construction, product design planning, experiential activities design, recreational trip planning and internet marketing. . Keywords: Zuozhen Farmer Association, Sightseeing Factory, Experience Activities