A Study of Relationship Service Quality,Customer Satisfaction,and Repurchase Intention─A Case Study of Fresh House Restaurant

• Main Authors: Lin,Szu-Ling, 林思伶
• Other Authors: Lee,Yung-Tan
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/79p892

碩士 === 真理大學 === 觀光事業學系碩士班 === 105 === The aim of this study is to discuss Service Quality, Customer Satisfaction, and Repurchase Intention of consumer of Fresh House. A total of 387 questionnaires were gathered for Cronbach's α, descriptive statistics, t-test, one-way analysis of variance (ANOVA), Scheff's multiple test, and regression analysis. The results showed that most of the consumers are unmarried women, 31 to 40 years old engaging in service industry. The service qualities of Fresh House complimented most by the consumers are offering the correct bills, similarity between advertisements and products, and offering seductive meals which accord with the restaurant image. In addition, the most satisfying elements of Fresh House are the decroation of the store, the diversity of meals, the ingredients, and the atmosphere. In conclusion, subjects of this study are willing to come back again in the future. According to regression analysis of service quality and repurchase intention, we found that service quality and customer satisfaction have positive influence on repurchase intention.