A Study of the Strategic Importance of the Industrial Position on Performance: Investigation on Taiwan's Electronics OEM/ODM Industry

• Main Authors: Yueh-Jung Chiu, 邱悅蓉
• Other Authors: Tung-Shan Liao
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/4yx6h4

博士 === 元智大學 === 管理學院博士班 === 104 === The purpose of this paper is to explore the OEM/ODM firms’ industrial position which influences their operating performance. This paper combines two essays because the reasons are different arrangenebt of ideas、the difference points of analyzing and it is hard to transfer porpositions into hypothesis. Two essays explore when OEM/ODM firms face external environmental uncertainty, how they keep their industrial position and arise their OEM/ODM quality、dedicate the manufacturing process and technique ability. That is, OEM/ODM firms’ behaviors help to develop their dynamic capability, then decrease transaction cost and to increase operating performance. The first essay’s topic is “A dynamic capabilities perspective exploring how OEM/ODM firms to decrease transaction cost”. The second essay is “Transaction cost theory exploring electronic OEM/ODM firms’ industrial position to influence operating performance”. The first essay is to explore when OEM/ODM firms face competitive and changeable environment, can they still exist? This study adopts dynamic perspective (Teece, 2007) and cases study to examine OEM/ODM firms’ behaviors will arise capabilities to sense opportunity or threat、seize opportunities and transform. When firms have these dynamic capabilities, they can decrease risks、increase opportunities and reduce uncertainty. The study result we find 12 propositions to show that because OEM/ODM firms have these dynamic capabilities, they can still exist in the electronics OEM/ODM industry. The second essay is to discuss when OEM/ODM firms have these dynamic capabilities to exist in the industrial supply chain, how they can develop their resources and exist better? The second essay uses the characteristics of transaction cost theory: asset specificity and uncertainty as well as OEM/ODM firms’ electronics OEM/ODM industry position for variables. We use DuPont Equation to get the financial ratios to represent the variables for regression analysis. The research objects are Taiwan electronic industrial OEM/ODM firms and get the data from the Market Observation Post System (MOPS) and Taiwan Economic Journal Database (TEJ). A total of 4543 samples (413 OEM/ODM firms) have been selected and studied with a yearly study period from 2002 to 2012. The major study result of the second essay shows that when OEM/ODM firms in the downstream position, the downstream positions will weak asset specificity to influence performances. The reasons are when OEM/ODM firms are in the downstream position, firms will face more changeable environment includes unstable materials and customers’ orders. OEM/ODM firms need to depend on suppliers and customers. So the downstream firms will consider their electronics OEM/ODM industry position to prepare better and consider all situations more carefully. Otherwise, when OEM/ODM firms face technological uncertainty, they will work hard to arise their techniques and R&D and to gain better performance by expanding their resource and exist in the competitively environment.