| Summary: | 博士 === 元智大學 === 管理學院博士班 === 104 === Internet and the rapid development of mobile communication technology, business model so that the conditions of time and space factors, fundamental changes occurred. Coupled with integrated networking services and opportunities derived future business success, necessity and effectiveness of the business model innovation are closely related. Also led business models in recent years, the topic of full, in management circles is becoming a subject of analysis, from a system level, comprehensive business development point of view, Taiwan's overall industrial medium and small enterprises, SMEs limited resources, is not easy to open up new markets, but in recent years, Taiwan's SMEs continue through cross-industry cooperation, open up new markets and successful cases, is to bear fruit, if through cross-industry cooperation, combined with the inspection of the business model, you can understand the business their own values, and work together to create and deliver value through cross-industry cross-industry.
Therefore, this study cross-industry cooperation in the perspective of the business model, analyzed from the cross-industry cooperation, identify potential market demand, through the business model canvas in value proposition and target demographic adaptation, performed intelligence services, thus generating cross-deduction industry value business model. Through literature review, case studies, and case interviews, so that the business model of cross-industry cooperation to evolve.
Enterprise business model evolution, in order to create value for customers, it is necessary to create value for their own businesses, to create value for their own businesses, we must create value for the customer, whereby continuous cycle, continue to create value, and thus meet the market demand gap or create new markets, this research bonus points with each electronic ticket three cases, the evolution of the customer value proposition design, link adaptation of the target demographic, the use of the new service model and resource integration mode, passing the unique value proposition and made specific customer acceptance, customer niche deduced extension services and the establishment of integrated service platform across the industry, and ultimately to achieve efficient intelligence service business model of the replication and proliferation.
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