Luxury Purchase Rebounds in Dismal Economy : From an Ironic Effect Perspective
博士 === 元智大學 === 管理學院博士班 === 104 === This research explores luxury consumption as an ironic effect in dismal economy. Consumers usually think of luxuries as desires in economic recession. They postpone the luxury purchases because of financial uncertainty in the future. Although they worry about th...
Main Authors: | Chiang-Hui Wang, 王薔惠 |
---|---|
Other Authors: | Shuling Liao |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/8jf6w5 |
Similar Items
-
From Dismal Swamp to Smiling Farms Food, Agriculture, and Change in the Holland Marsh
Published: (2021) -
The Effects of Luxury Brand Image, Luxury Value, Brand Attitude on Consumers' Purchase Intentions
by: CHIEN-HUI,HUA, et al.
Published: (2014) -
Luxury Consumers'' Purchase Motivation: As Self-Concept Perspective
by: Shu-Lin Yu, et al.
Published: (2007) -
Histiocytic Sarcoma: Challenging Course, Dismal Outcome
by: Kim Francis Andersen, et al.
Published: (2021-02-01) -
Pianist Glenn Gould's often dismal writing
by: Jason Blake
Published: (2009-12-01)