A Research on the Consumer Behavior of Digital Content Commodity:The Case of e-Book in Taiwan
碩士 === 元智大學 === 資訊管理學系 === 104 === The research is based on four aspects (product image, price , promotion and platform) of marketing mix e-books to study their influence on consumers’ download behavior. The research uses demographic variables and user experience as market segmentation variables...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73bhje |