| Summary: | 碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 104 === Understanding the interaction relationship among competitors is very important for firms to allocate resources. According to the dynamic competition theory, the interaction among enterprise, which is caused by companies’ actions and strategies, has important impacts on the competition between firms. Moreover, as the marketing strategies and business activities of the firm are varied upon the product life cycle process, it would affect the competition relationship between competitors. However, this theory hasn’t focused on competition relationship yet (eg. pure competition, predator-prey). Lotka- Volterra competition model has applied to examine the competition relationship among competitors by using the data in the whole product life cycle process, which are lacking the track of the relationship transformation over time. Therefore, this study tries to fill this research gap by examining the competition relationship among competitors in different stage of technology adoption life cycle.
There are two major finding of this research. First, the competitive relationship among competitors is changed over different stage of diffusion of innovation process. And it tends to be more competitive in later stage than earlier stage of Product Life Cycle. Moreover, due to the impact of product life cycle on the competitive relationship between competitors, the Lotka-Volterra model combining diffusion of innovation concept provides more accuracy forecasting performance of the market situation with high goodness of fit.
|
|---|
