The Relationships among Customer Relationship, Production Quality, Service Quality, Price, Customer Satisfaction and Customer Loyalty – An Example of Taiwan TFT-LCDs Industry
碩士 === 元智大學 === 工業工程與管理學系 === 104 === This research was aimed at exploring the relationship among customer relationship, production quality, service quality, price and customer satisfaction in Taiwan TFT-LCDs Industry. We find that customer relationship, production quality , service quality and pric...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2n357v |
| Summary: | 碩士 === 元智大學 === 工業工程與管理學系 === 104 === This research was aimed at exploring the relationship among customer relationship, production quality, service quality, price and customer satisfaction in Taiwan TFT-LCDs Industry.
We find that customer relationship, production quality , service quality and price affects customer satisfaction and customer loyalty . All of these relationships are significant and positive.
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